Coaching as a Fundamental Relationship

Advice, which are the ‘Ought Toos’ and ‘Don’ts’ we too often hear, are only useful in limited situations. Coaching, on the other hand, is a natural part of an organization’s culture of high mutual trust, respect and collaboration. It then becomes the fundamental support structure for all commitments and relationships.
Contrary to advice, it is only coaching when it is requested, not imposed, and coaching always trumps advice in power and effectiveness.